On Thursday, I attended Missguided’s VIP fragrance launch in partnership with industry leading perfumer Per-Scent, at uber cool celeb haute venue Menagerie, in Manchester CC.
Hosted by Vital Management and PR, the event was the precise encompassment of everything that the Missguided brand is and represents, with equal measures girly and quirky, the launch was a massive success – and the choice of venue was quintessetial of the Missguided brand.
With specially designed cocktails (which were amazing, especially the Unicorn Tears), a sweet station, canapés, dancers, burlesque entertainers, and The Gypsy Shrine company ready to glitter up it’s guests, the soirée was the ideal setting to launch the fragrance, aptly named, BABE POWER.
Missguided note the fragrance as being:
The embodiment of the iconic Missguided brand with it’s scent designed to evoke a feeling of strength, confidence and femininity. Babe Power is made for the girl who wants her scent to match her unapologetic attitude.
Founder and CEO of the Missguided brand, Nittin Passi, said:
“We are very excited to be launching our first fragrance, Babe Power. It has been a pleasure working with an experienced company like Per-Scent who have an in-depth knowledge of the fragrance market and have proven to be an invaluable partner for this project.”
The fragrance, which comes in a beautiful rose-gold chrome can with the slogan ‘press for good vibes’ above it’s ring-pull spray button, is noted as:
a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. At it’s heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candy floss and amber crystals combine to leave a provocative lasting impression
At the end of the night all guests were given goodie bags, containing a full sized bottle of Babe Power, a GOLD reward card for Menagerie, some sweet treats, and a voucher for The Fragrance Shop.
Myself and my friends thoroughly enjoyed the event, from the entertainment, to the aesthetics and decorations, to the funky exclusive cocktail menu, and everything else in-between.
Priced at £28 per 80ml bottle, Babe Power is available now at Missguided, The Fragrance Shop, The Perfume Shop, Superdrug and Boots.com